For summer, cycling has been a main theme around these ends. An obvious brand to watch out for is Rapha, they have been making some big movements in the digital world. Covering film, especially on vimeo, and also working with Apolis Activism (who we frequently talk about) on a sweater.
To further celebrate the brand that is Rapha, they commissioned three short films, giving the directors free reign to interpret as they please.
Obviously directors Nick Livesey, Adrian Moat and Ben Ingham needed to have some tricks up their sleeves. Having such a wide range of options can often cause havoc on a creative, but these guys pulled out all the stops, creating some stunning short clips.
So below you can view all three trailers, which will hopefully release in full sometime soon. Enjoy.