All in the Details by Folk Clothing
Folk put together this shirting feature a little while back and I thought it would be worth showcasing today on our site. The article looks at the details in their shirting category, which is one of the most popular areas of their business since they began. It’s sort of what they’re renowned for. As the guys at Folk say in the article, with the collection expanding and evolving each season they’ve stuck with the goal of creating hard wearing, casual shirting with a focus on fabric selection and innovative detail.
“On first look most of our shirts appear simple, which is the idea, but on close inspection all have their own collection of details which seems to be what brings our customers back for more.”
As you read through you get an idea for the fabric selection, which mainly comes from Portugal and Japan, the fit of the garments and how they work from ‘blocks’ and also the different styles that they sell season after season. Intriguing to say the least and really gives you an idea of the development behind this small English clothing brand. To read the feature click the link below, it will fire you off to the Folk blog.