Visvim Summit Papoose Stripe Backpack, SS12 Film

Visvim have produced this new film dedicated to one of the items from the Spring/Summer 2012 collection, the Summit Papoose Stripe backpack. I’m always in admiration for visvim’s use of open space and abstract patterning, this video really integrates both of those art forms but in a visual way, for example the shots with the open desert, the eery sounds of a machine tracing up and down, and then fabric being made by hand on a loom in the factory.

The imagery itself comes from the north of Italy, Como to be exact, there resides a textile manufacturing company that weaves some of the most beautiful fabrics in the world. They have a vast archive of fabrics that have been produced over the years, all stored in a warehouse with high ceilings, racks full of fabric spanning from side to side.

These 100 year old fabrics woven on wooden looms are both rich in texture and are unique in their finish, it is the factory in Como’s job to try and match this. One of the craftsman goes onto say, “It is not our intention to recreate fabrics that were hand woven from 100 years ago, but rather to take the newest machinery and technology to create new fabric that feel no less than what craftsman from 100 years before was making.”.

www.visvim.tv

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