Woolrich Woolen Mills Spring/Summer 2012 Lookbook

Woolrich Woolen Mills just showed at Pitti Uomo for spring/summer 2012, with designer Mark McNairy now taking the reigns, so it’s nice to see the full lookbook and to gauge what exactly the change is. It’s still vintage inspired and plays on the whole workwear theme that Daiki set but I think Mr McNairy has put a collegiate twist in, something we didn’t really see before. For example the converse trainers giving off a relaxed and youthful look.
Running through the outfits we can break down the individual items which are slim and modern, rolled up khakis are definitely on trend and are a functional twist on the chino that’s now seen as a staple. I particularly like the innovative pocket seen in the second picture that is perfect for holding a rolled up newspaper. Scroll on for more, or head over to GQ to see the full slideshow.
www.woolrichwoolenmillsproduction.com





