Creep by Hiroshi Awai Autumn/Winter 2010 Collection

Creep was founded in Osaka, Japan by Kiyofumi Awai in 1997. In 2008, Hiroshi Awai, based in Toronto, Canada, took over from his older brother as men’s creative director. Hiroshi is now taking the line in a whole new direction, which is probably why they have just emerged on the scene, combining innovative Japanese design with his passion for the simple beauty of functional American workwear.

There will definitely be more to come from these guys, so watch out

More imagery below, i recommend checking out the full PDF Lookbook of the Autumn/Winter 2010 Collection on the Creep website.

“Complexity within simplicity. Men who wear Creep are guys who have their own style. My clothes are just there to enhance that.” – Hiroshi Awai