Nike Rome Temporary Store
Posted by Daniel Benning on September 29, 2009 at 11:45 am in fashion
In occasion of the Olympic games, nike introduces a temporary store in Rome, that host’s many of the most important artists, urban artists, d.j.’s, of Italy and Europe.To celebrate the event nike asked graphic designer Julia Finocchi to design and realize visual merchandising for five nike icons: Air max 90; Dunk; Air force 1; Hoody ;Windrunner.
Along with other artist, designers and revolutionaries five panels were made (80x80cm), that contained the different icons,for the opening night,and 3 panels(100x100cm),that interpreted 3 of the 5 icons in different materials, for a second event.The work is completely hand made, using various materials such as, rubber, matal, paint, wood, paper.
This Project was realized by:
Julia Finocchi, Corrado Grilli, Maurizio Cignoni, Umberto Putzolu, Guido Vitabile and Francesca Martorelli Art Direction Luigi Vernieri.
