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Thanks to The Cool Hunter who bring a look into the Ubiq Philadelphia Store, we couldn’t help but post it up here. There has always been this debate about luxury in fashion, it can make a product sterile if you mix the wrong genres together, a problem i sometimes find myself included in. I think Ubiq do really well to mix the two together and make a blend, i also find a lot of wealthy 18-28 year old males want to shop in somewhere they would be proud of and feel good in. No matter what anyone says, the youth are wisening up to fashion and culture in general and things are about to change. Anyway enough of the rant, check out The Cool Hunter site for the little article on the store.