VIA SNELLA Spring/Summer 2011 Collection Lookbook

by Mark Robinson on September 23, 2010

Our good friend Lina Zedig, also founder of Via Snella, brings to our attention the new Spring/Summer 2011 lookbook. Swedish artist Jonas Lofgren lent a hand toward this project, with this seasons venture drawing inspiration from the idiosyncratic ambience and style of Lofgrens illustrations and paintings.

Re-working this into a menswear collection, Jonas created patterns exclusively for Via Snella, in which Lina has adapted onto fabric.

I really like the simplicity of the lookbook, these lifestyle products that are also involved are a perfect pairing for the clothing. It creates a realm outside of the fashion world and integrates design and art (which we love).

So check out the rest of the imagery below, make sure you pay a visit to the Via Snella website too.

www.viasnella.com
www.bildmekanik.se