We believe that great design and skilled craftsmanship matters. Especially when combined. That’s why we support craftsmen in order to continue their skills for many more generations to come.
1 / Craft Matters
We refuse to let tradition and handicraft go by the wayside. We need to protect our relationship between hand and the physical object. Supporting those who fuss over the small but important details. Valuing both the functional and the handcrafted nature that’s present in all design.
2 / Supporting the Outliers
Let’s embrace those who go their own way. Working diligently to physically represent an image once formed in their mind. Here’s to the creative ones! The go-getters who won’t take no for an answer.
3 / Great Design Changes People’s Lives
Good design makes a product useful. Things don’t need to be complicated. There’s a simplicity in beauty and we’re here to highlight the importance of it.
4 / Quality Beats Quantity
It’s all about making great objects of lasting quality and beauty. In our current throwaway society we are a tide for change. Here to champion the products that will stand the test of time.
5 / Excelling in to the Modern Age
Even with craft’s traditional spirit we believe there’s room to marry these principles with modern design. Our vision is for a future filled with well-made products connected to and made by humans. Spreading this handmade warmth for many generations to come and sharing this valuable philosophy with the youth so they can carry the torch.