My Orb is an art and design practice based in New york city, Their work spans across various platforms from printed works to interactive pieces, also including installations and workshops. Created by Czech Lucie Kim an ongoing collaborative bi monthly workshop titled 247, is the party responsible for the creation of this piece we see before us. There is a surprising association between chocolate and child labor in the Cote d’Ivoire. Young boys whose ages range from 12 to 16 have been sold into slave labor and are forced to work in cocoa farms in order to harvest the beans, from which chocolate is made, under inhumane conditions and extreme abuse. The creative people gathered at the latest workshop decided to try and tackle this issue head on with the only way they knew how, through the means of a creative project.
“When I heard this, I was outraged. I went to all the major chocolate websites: Hershey, Nestle, Mars, Kraft, and others. Nobody had anything on their website about it except Hershey”
Words of one creative upon doing some research into the issue, and evidence perhaps that the commercial world has once again lost its way and left its morals at home on this one. I hope projects like this one gets the coverage they need to make the impact they are designed to, I believe that big corporations taking millions of the peoples money have a responsibility to develop a set of morals. For sure this issue is all about making a cheap buck, but if it was my company I would prefer to maintain a positive brand image then sell my company into the top of the tree with something brutal lying at the roots.
Find more work from the collective My Orb Here