Extraordinary Crafts – P 87

Camper asked Madrid based Advertising Agency Swing-Swing to produce some animated pieces to publicise their newest creations, A campaign was developed titled ‘extraordinary crafts” which ran parallel to the companies philosophy and set out to highlight the strength and the innovation of each of their products featured. In this short lighthearted animation we see the P87 shoe featured which contains a unique cushioning system to camper, a character has to make his way through one of life’s challenges with the shoes on his feet, highlighting both the right way to use them, and also the wrong.

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