Extraordinary Crafts – P 87

Camper asked Madrid based Advertising Agency Swing-Swing to produce some animated pieces to publicise their newest creations, A campaign was developed titled ‘extraordinary crafts” which ran parallel to the companies philosophy and set out to highlight the strength and the innovation of each of their products featured. In this short lighthearted animation we see the P87 shoe featured which contains a unique cushioning system to camper, a character has to make his way through one of life’s challenges with the shoes on his feet, highlighting both the right way to use them, and also the wrong.

Find more from Swing-Swing here


Special discounts on OEN Shops curated collection

  • Exclusive behind-the-scenes content
  • Early access to content from our OEN publication
  • Deep dive into design concepts
  • Curated guides to the worlds top art and design cities
Become a patron at Patreon!
This content is available exclusively to members of OEN Patreon at $5 or more.