There is something quite quirky about the title of this piece, it stood out a little from a whole other bunch of creative videos I was trawling through this morning. The visuals for this project were designed and captured by American based creative Willem Zuur, which evolve around the concept of good coming through diversity.
Willem explains “In order for there to be clear skies tomorrow, there must be rain”, a simplistic yet positive outlook on life, which is quite charming. He continues “It is the state of being human to be unclear of what everything is. Cherish every moment, for one brings another”. With the running footage pushing this thought path, Willem creates a rich atmosphere which brought a smile to my morning schedule, I hope it does yours.