Often a company’s product line-up is dictated by the type of designers that they get on board, individuals like Jasper Morrison and Naoto Fukasawa are synonymous with a simplistic / functional ideology, so it’s obvious when they’re hired what sort of ethos that company is striving for. Companies like Plus Minus Zero and MUJI, for example, are intriguing to say the least. Although I love the fact that everything is based on function …
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