In terms of commercial reach Adidas are of course one of the largest in the world, so it’s natural for us as independents to stray away from the work that they do. That’s not being critical, just being honest. Today however at risk of sounding like a hypocrite I wanted to support a project they’re undertaking through London based agency Just So as they go on a quest to uncover raw creative talent. This perhaps sounds a little tacky on the surface but …
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