There’s been lots of hype around UK based designer Min Kyu Choi after his award winning spree. The awards were for his recreation of the everyday item that we all have to use, the plug. Now this one is specifically directed towards the UK, but I think there are other countries in the pipeline.
This Ingenious product is both space saving and innovative. The fold away is really clean and simple, such a pure product, even down to the fuse slipping in the back.
Menswear label Dunhill decided to produce a little profile on the up and coming designer, saying ‘Min Kyu Choi is a billionaire in waiting’.
We will see, but for now you can watch his profile below. Inspiring to say the least.