The Making of a Brand by Jim Bachalo

Filmmaker Jim Bachalo brings us this charming little story about a local bike store which has been run by the same family since 1914. In a short interview type documentary the current owner, Gary Duke, explains to us all the development Dukes has undertaken in this marathon of an existence while emphasising the importance of the store to the local community. As you can see from the image above I’m quite fond of the …

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