More than giving makers a platform to express themselves, there’s something even more important about connecting cultures and harnessing the things that are unique and similar in these cultures to the best of our ability. Not only does it open our mind about the potential of these crafts but I think it also breaks down barriers in terms of how we connect with each other on a human level.
Oyyo, a Swedish design studio and producer of unique textile interior products, was founded in 2011 by Lina Zedig and Marcus Åhrén. Their goal is to do something similar with their project, focusing on India in particular, opening their own dedicated weaving workshop in a small village where they are crafting textiles by hand, making sure they use the best materials available and can use the traditional techniques and skills located here in their finished products.
Lina Zedig and Marcus Åhrén have a fantastic eye for modern design, using geometric patterns that are more Scandinavian in style. By linking these two cultures together you can see the benefits for both and also highlights the productive manner in which we can solve how traditional crafts play a role in our ever changing society. Oyyo is definitely working hard to showcase a way in which we can do this. Here are a few abstract pictures of their textiles and photos from inside the workshop in India, see more like this on the Oyyo website below. Enjoy.